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Web site promotion is an absolute MUST to get your site
known, found and used. Having your web site online 24/7 and promoting it
regularly, is the cheapest and best form of advertising available.
There are millions of web sites online - hundreds more
hitting the ether daily - without promoting your site, no-one will be able
to find your goods and services much less be able to buy them.
Web site promotion advertises your business through use
of search engines. Prospective customers use search engines for
speed and ease when looking for a particular item/subject. Search
engines act as a kind of road map to sites of interest. Remember, distance is no object - web sites on opposite sides of the planet are
just one click away. Positioning in that road map is really important and
depends on how interesting the search engines find your site.
The information sent needs to be accurate if your
web site is to reach the top 10-20 positions in the search engine rankings.
Meta-tags and keywords act as signposts for the search
engines. The more pertinent the information, the more likely it is
that the search engine will be able to find, rank and list your site in
both the top slots and the most appropriate places for prospective site
visitors to find you.
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Gateway pages are used as additional, search engine
specific signposts. A gateway page is designed to provide
the criteria required by one specific search engine. To boost your
ranking on any particular search engine, use gateway pages on your site.
If potential customers are unable to find your site
within the first two pages of a search engine's findings, they will seldom
look further. That's why we include 6 submissions to the top search
engines over the first 6 months of your site going live. In our
opinion, six submissions is the absolute minimum. Ideally, your site
should have a submission run every month for the entire time it's online.
See our
For search engines which don't use meta-tags, we use
another little trick to ensure that they too list and rank your site.
Your web site address should be incorporated in to everything;
your stationery, email, letters, company vehicles, t-shirts, company give-aways
etc.
The more your domain name is seen, the more people will view your site and the better your
chances of doing business online.
We can provide inexpensive search engine submission
runs on a monthly basis. If your keywords aren't doing as good a job
as they could, we'll revise and reorganise them to ensure the best possible
listings.
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